E-commerce: Is It Right for You?
March 19, 2008
The birth of the Internet and the mass availability of personal Computers in the late 80’s changed peoples life forever, Everyone now has had the potential to be their own boss whether you are mother at home looking after your children or a manual laborer there are opportunities in abundance . Just a search on [...]
How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part Three
March 17, 2008
The first article of this series discussed page views per session as a kind of early warning system key performance indicator (KPI) for your website. The second discussed time on site as another warning flag. Both of these articles show specific measurements used to forecast site problems. There are lots of KPI’s you can set [...]
How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part Two
March 14, 2008
Why time spent on your site is important
All websites regardless of type should measure this KPI, simply because all websites can use it as a gauge to see how compelling their offers are as well as check web site performance. It doesn’t matter whether you’re running a content portal or an e-commerce sales operation, time [...]
How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part One
March 11, 2008
The problem with most e-commerce marketing strategy today is that companies don’t understand how they use things like web analytics. Most e-commerce directors or web marketers are given a budget and told to stick to it, and good analytics don’t usually come cheap. Without web analytics you can’t even begin to measure key performance indicators [...]
7 Key Steps To Reduce Refunds and Chargebacks
March 8, 2008
One sure-fire way to loosing out big time on your business profits is from incidences of excessive refunds and chargeback requests. If the number is high in any period you could risk loosing your third party merchant account altogether. So what do you do when there are some who will request a refund within 15 [...]
Shopping Cart Features to Consider
March 5, 2008
Often the simplest Web stores have the most success. But shoppers like special features depending upon the type of store you have, how you market and use them, and if you don’t overwhelm the shopper. Below I list as many features as I could think of, just to jog your creativity.
Coupon Codes: This seems like [...]
The Census and the E-Commerce Wave
March 2, 2008
Understanding business and product sales can sometimes put me in a whirlwind. My job tends to get me involved with loads of different opportunities dealing with all sorts of product lines. It is not my job to understand every single type of product, but it is my goal to assist my clientele with the broadening [...]
Is ClickBanks Popularity Drawing To An End?
February 29, 2008
ClickBank is the Internet’s most popular payment processor for online payments but with many rivals appearing on the scene is ClickBank’s popularity drawing to an end?
ClickBank allows website owners to accept credit and debit card payments online and then deliver the products to their customers instantly. Since August 2005, ClickBank has integrated with PayPal so [...]
Web advertising e-Marketing Places!
February 26, 2008
Overview:
What is web advertising?
Internet Advertising is popularly known as web advertising. Internet webadvertising giving Opportunity to the advertiser to target geographic country wise, subject wise, targeted Customers only from more than 200 countries worldwide. Online Advertisers having a full control on Advertising budget in web advertising. as per performance results, advertisers can increase or decrease [...]
Delivering Information Products Through Paypal Automatically
February 23, 2008
Paypal is one of the wonders of the web. Never has it been easier for individuals or small business to receive payments though the web & to be able to accept payment though debit or credit cards without having to own a merchant account. You can have a paypal account setup within minutes & accept [...]
