Guidelines For A New Sending Paradigm - Part 1 of 5 - Treat Email as a True Risk and Cost Center

Sustainable email sending programs in an inherently hostile environment now require great care and planning. Before considering the technical complexities and the marketing tactics, email senders must adopt a basic paradigm shift.
The five guidelines included in this series should become watchwords for ezine emailers as they incur the risk and responsibility of sending newsletters or [...]

Why Use Permission-Based Email Marketing?

The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off. Email marketing is still one of the most cost effective ways to contact prospects and customers. It’s far cheaper than [...]

To Personalize Or Not To…That is the Question

If you are really interested in conducting a successful, effective email campaign, you need to personalize your messages.
One solution is Mail It Safe, a new email messaging solution that sends confidential, critical email with automatic personalization (the recipients first name). Secondarily, Mail It Safe also tracks your emails, with real-time reporting of when your email [...]

Lesson #7: Three Extra Tricks That Can Boost Your Bottom-Line!

Let’s recap what you’ve learned so far…
In the first lesson, you’ve learned the reasons what are smart autoresponders and why they work so well.
In the second lesson, you’ve learned about the many different ways you can use a smart autoresponder.
In lesson three, you’ve learned about how to build a targeted opt-in list and how to [...]

Lesson #5: Four Easy Ways to Kill Your Business Using Your Autoresponder… And How to Avoid Them

The importance of building an opt-in list over spamming (a.k.a., using unsolicited commercial email) is something that I can never stress enough. You must avoid it at all costs!
That and more can kill your business!
NEVER use your autoresponder for spamming in any way. You can lose your account, pay fines, get locked out from your [...]

Lesson #3: Capitalize on Your Captures!

One of the underlying benefits of smart autoresponders is that you can use your autoresponder for mailing list management.
It’s like putting permission marketing into overdrive!
In other words, you can use it to build a database of opt-in email addresses for publishing an ezine, delivering courses or making announcements… Including special backend offers!
Smart autoresponders allow you [...]

Lesson #2: Different (and Profitable!) Ways to Use Smart Autoresponders

So, autoresponders allow you to automate the process of instantly replying to someone who either 1) asked for more information or 2) did something (such as buying from you).
Friend, when you start putting the wheels in motion to consistently follow up with your prospects, you’ll start seeing the incredible results this amazing tool brings!
For example, [...]

Lesson #1: Autoresponders 101

What the heck is an autoresponder?
An autoresponder is much like a fax-on-demand system, where you call a number - or, in this case, email a specific email address, fill out a form on a website or do something, like buying something online - and get an instant reply.
Internet marketing and online business people agree that [...]

Stop Buying Email Lists

The saying “Quality, not Quantity” is applicable even to the world of email marketing. So many organizations are purchasing large databases of email addresses, with hopes to achieve high open rates and sales. The truth is that you are more likely to achieve your campaign goals if you send an email out to 100 targeted [...]

Real Estate Agents ? What Type of Content Should You Include in Your Newsletter?

One of the biggest concerns for Realtors who publish their own email newsletter is determining the type of content that will gain interest from their readership. After all, real estate agents who engage in this endeavor want prospective buyers and sellers to open their newsletter and thus be reminded that the agent is their local [...]

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