The five guidelines included in this series should become watchwords for ezine emailers as they incur the risk and responsibility of sending newsletters or any other repetitive type of email.

Part 1 of 5: Treat Email as a True Risk and Cost Center
Part 2 of 5: Avoid Collateral Damage
Part 3 of 5: Plan to Use Every Legitimate Tool and Tactic Available (M2M)
Part 4 of 5: Build strong relationships (H2H)
Part 5 of 5: Continuously evaluate messages, lists, and recipient populations

Part 1 of 5

Treat Email as a True Risk and Cost Center
not as just an Internet infrastructure tagalong

Because it was “free”, easy, and universally accessable online, email became the breeding ground for a vast number of experiments in communication and commerce. Ezines, newsletters, CRM programs and many other online publications are the product of some of those experiments. More pathological forms of information transfer also evolved in the same space, such as Spam and viruses. Today the Internet is trying to develop an immune system to fight those pathogens. Unfortunately, non-pathogen marketers and online communicators of all types have become the victims of this primitive new immune system’s stumbling efforts.

Many online publishers moved to email back when the costs were essentially limited to a computer, some bandwidth, and a lot of work. Well, email has changed since then in many ways, almost beyond recognition. As this guideline points out, the cost of email risk avoidance and email delivery assurance have now become significant, even when they are not direct out-of-pocket expenses.

Senders need to catalog and understand the risks they face, and the costs to overcome these risks, as they adapt to the new hostile email environment.

New Potential Legal Risks From Email Programs:

Despite the prevailing opinion amoung newletter and ezine publishers that the recently enacted email legislation is directed only toward “Spammers”, there is good reason to take these regulations rather seriously.

Even if we assume that you only send permission-based email (that all of your recipients subscribed to your ezine), so by definition you are not a “Spammer”, there are many other aspects of the email process that have now become regulated. Examples include email transmission practices, list records, operational control over complaints and unsubscribe requests, claims of false or misleading Subject Lines, and several other issues. Mistakes in these areas, even with clearly permission-based mail, can have legal implications. And in fact, precisely what constitutes “permission” is still being worked out in some cases.

Online publishers should also be concerned about the motives and circumstances of some actions under the new laws. Targets may be chosen more for their ease of accessibility than for any serious infractions. It is much easier to find and go after a target you can see (such as an stable ezine) than it is to hunt down an elusive Spammer.

Finally, there is a common assumption that the email laws of other countries are similar to those in the US, however in many important respects this is not true. The differences in these laws compels (at the least) strict controls be maintained for any lists that are not fully geographically targeted.

See the Email PhD “Compliance” section to research the email regulatory environment further.

New Service Access Risks From Email Programs:

Impact on Your Personal Communications
Some online publishers assume that higher risk email programs, such as newsletters or promotional campaigns, are somehow naturally distinct or compartmentalized away from other types of personal email channels. Unless specifically designed as such, this is usually not true. It has come as an unpleasant surprise to many that blocking caused by, for example, an email marketing campaign can also cause the blocking of your email to friends and family. Blocking caused by a simple auto-response program at a minor Web site can disrupt your ability to communicate with anyone at a particular ISP.

One basic response to this type of risk is to segment and isolate different types of sending streams so that a shut down in one area does not push your entire e-communications system offline.

Recipient ISP Disruption
It is usually easy to determine when communications are cut with a major ISP, potentially denying access to a large number of customers or subscribers. But blocking at any one of hundreds or thousands of smaller corporate and local networks can be robbing you of revenue, customer satisfaction, and name recognition without your even knowing it. Testing for these blocks can be a difficult and involved process.

Direct blocking is not the only way in which email communication is disrupted at recipient ISPs. Having messages land in the Junk-bin rather than the In-box effectively eliminates that message for many recipients who automatically delete those messages without looking at them.

Every recipient ISP has the right to interfere with communications it judges to be inappropriate for its network. Unfortunately, a small number of Spam complaints, an appearance on a Blacklist, or just the perception of that system’s administrator may cause breakdowns that can be very difficult to detect and resolve.

Unless you are an email wizard yourself, one of the most effective ways to begin to track down your delivery profile is through a delivery testing company. See the Email PhD “Data and Tracking” section for more information on this type of resource. Unfortunately, this type of service also represents a new cost for online publishers.

Hosting ISP Disruption
Even more directly, publishers are sometimes surprised to find that their own ISPs or NSPs can, and will, kick them off the service based upon email sending history.

It is amazing to realize that despite the sales cost and effort of acquiring new customers, and the service and support cost of retaining satisfied customers, most ISPs have placed the decision as to whether you can keep your service into the hands of a small group of “abuse” administrators. By declaring a violation of the contractual Acceptable Use Policies or similar provisions, these administrators have suspended many email and Internet accounts. Sometimes this can occur without notice, and often without recourse. Even very low levels or ratios of complaints can force you to scramble for new sources of Internet service.

See the Email PhD “Sending Signature Management” section for more information on avoiding basic disruptions within your email service chain.

Customer Affinity Risks From Email Programs:

Changing Consumer Perceptions
It is not unusual for a recipient to sign up for an email list on one day, and to report that email as Spam the next. The reasons why this happens are numerous, but unless a companies’ email program is well managed and controlled there is a risk that a few recipients can do a lot of harm.

“Everyone knows” that Spam is a potentially dangerous pervasive evil online, and that any email they don’t immediately recognize or want to receive at that moment is Spam (as incorrect as that definition is). The news media, recipient ISPs, and companies selling anti-Spam products are also training recipients that they need to actively suspect every email they get.

Online publishers have to adapt rapidly to provide assurance and reminders to recipients that they actively requested to receive that email, and to embed relevant and high interest content in all of their sends.

Negative Brand Impacts
Beyond the risk of turning off individual recipients with ineffective email programs is the broader risk of reputation loss within the general online community. Highly compliant, carefully managed email programs are their own reward when it comes to avoiding uncomplimentary PR outbreaks or having your name posted on the anti-Spam activist boards.

See the Email PhD “Content Controls” section to further research customer perception management issues.

Increasing Costs Within the New Email Environment
By all accounts commercial email can no longer be treated as if it were free. Whether for increasing internal control time and costs, or external service costs, you need to allocate the resources necessary to operate a sustainable and effective email program.

Increasing need for technical and strategic expertise
More than ever before, email has become a domain requiring a broad mix of different types of expertise. Because this knowledge can be highly specialized, or require access to proprietary data, this expertise often needs to be acquired from outside the sending organization.

Costs of outside service providers
It is frequently the case that an external Email Service Provider can better handle certain types of email sending. And there are obvious advantages to off-loading infrastructure risks and to increasing the embedded expertise (such as in ISP relations) by using ESPs. The trouble is that they cost money. The range of pricing among ESPs is extreme, as are the levels and types of services offered. Check out potential service providers carefully, and comparison shop - it is well worth the trouble.

Additional costs for administration and controls
Compliance elements and rising recipient expectations require more time and better records, and the need to track and respond to all complaints from numerous sources has added new manpower requirements. Of course, the costs of defensive records and permission audit trails are also growing. While these costs pale beside potential costs of non-compliance or customer erosion, in many cases they represent new and unfamiliar budget items.

Costs from distributed bandwidth and sending system architecture
The need to segment and distribute outbound email streams can increase both bandwidth and technical administration costs. The need to capture and retain more extensive records, or to access sending, delivery, response, unsubscribe, and complaint information in a timely fashion may require additional investment in computing hardware. Updated sending and tracking software purchases may also be needed.

Performance Benefits That Offset Costs
Simply put, you may have to absorb many of these costs to maintain effective, deliverable, and sustainable email programs. It is very likely that without this investment the efficiency of your email program will continue to slide, at the same time that the risks of uncontrolled programs are increasing.

Conclusions:
Over all, email sending programs have moved significantly away from the simple question of what “can” be done to a much heavier emphasis on what “should” be done, based upon increasing legal and recipient perception risks. The cost of sustaining effective programs is growing. Fortunately, so is the differential advantage of maintaining a working email communications channel.

Copyright © by Email Ph.D. All Rights Reserved.

Tim Starzl is the chief editor of Email Ph.D., an informational Web site dedicated to improving email delivery for all permission-based senders. With several years experience in email sending system design, high volume sending, and high precision tracking systems Mr. Starzl provides practical working advice for a difficult and rapidly changing environment.

1. Write articles or free reports for other webmasters to publish and put your website address in the by-line. If you write good content, your articles will be published and many readers who like your article will go on to visit your website.

2. Arrange a Joint Venture partnership with List owners and Webmasters.

3. Add your ad or website address to your email signature. This way, every time you send an email, you’ll be promoting your website.

4. Exchange Links with Other Webmasters. This is another effective strategy for generating targeted traffic to your website for free. It involves contacting other webmasters for a possible link exchange partnership.

5. Add a blog to your site and Ping weblogs.com and other search engines. Pinging your blogs to the search engines is the fastest way to get the search engine robots to visit your blog and attract new visitors to your web site.

6. Submit your blog address to blog search sites and directories. You can submit your blog’s URL to websites such as Technorati, Daypop, Blogdex and Popdex. For a complete list of websites where you can submit your URL, go to http://www.guidetorss.com

7. Create RSS feeds for your site and submit the feed URLs to the major RSS feed directories online. A good place to start is http://www.guidetorss.com/ which provides a list of the top RSS directories.

8. Be an active commenter. Try to leave comments on the blogs that you regularly visit. Most comment systems also provide a way for you to leave a link back to your blog or website which begs a visit at the very least.

9. If you plan to have anything printed up, put your web address on it. You can print your URL on business cards, stickers, leaflets, etc.

10. Add your web address to your forum profile signature. Every time you post or respond to questions your ad will be displayed. If you post good content in forums, people who read your threads will also check out your website.

© Copyright 2005 Chileshe Mwape. Submit articles for free at http://www.going-platinum.co.uk/ All articles are published instantly. You can submit reports, news, press releases, stories, product reviews, opinions, editorials about your website and services and much more.

(This article may be republished as long as the above link is active and clickable and this author box (byline) is not edited.)

An example is Glenn Canady, the author of “Gorilla Marketing” who employed only one of these strategies, and it made him over $1 million dollars.

The fact is, search engines can get you an enormous amount of traffic, and it’s traffic to your sites that’s free. However, in order to ethically and effectively market in the search engines, you need to use strategies that actually work.

Below are three different ways to effectively, and ethically, raise your rankings in the search engines. I’ve included seven different resources that you can use that will help you implement these strategies, and do it quickly and easily so that you can begin to see an increase in your traffic almost immediately.

1. Optimize your site.

To make sure that you are properly targeting your market, you need to make sure that you are marketing using the right keywords. This means optimizing your site to make sure that the keywords you have on your site are the keywords that your site is actually optimized for.

There are two tools that you can use to help you with search engine optimization:

a. Search Engine Optimization Fast Start Ebook -

http://www.seoresearchlabs.com/seo-book.php - will teach you simple and effective techniques for optimmizing your site. This ebook is now in its 4th edition, is completely up to date, and is one of the best ebooks I’ve seen on search engine optimization.

b. Web CEO - http://www.smallbusinesshowto.com/search-engine-optimization-software.html - This is a complete search engine optimization suite that offers 10 different tools to help you optimize your site for the search engines. It offers the most comprehensive, and step by step, set of instructions I’ve ever seen with any software package. According to the instructions, you can get started in one hour. The free version of this software will work for most, and it also includes a $97 search engine optimization course as part of the package.

2. Develop a linking strategy.

One factor that influences how well you are ranked in the search engines is linking. The more inbound links that you have pointing to your site, the higher you will be ranked in the search engines.

For each link that you have pointing back to you, that’s another opportunity for your potential customer to find you. With credibility being such a big problem on the internet, to have someone recommend you increases your chance of making the sale.

To help you develop an effective strategy, I recommend that you read “Linking Matters” - http://www.linkingmatters.com/. This ebook shows you how to develop an effective linking strategy for your site, and do it very quickly.

3. Develop a content strategy.

The truth is, “Content is King”. Most people online are looking for information. The more information that you provide for your customers, and the more valuable it is, the more likely you will make the sale.

Below are three different ways to develop content for your site.

The first and most effective strategy are articles.

Articles actually work for you in several ways.

a. Brands you as an expert so that customers come to you.

b. Provides valuable content to your potential customers.

c. Builds a relationship between you and your potential customers.

d. Creates a viral marketing strategy for your site.

e. Builds a linking strategy for you every time a webmaster publishes one of your articles.

No other strategy that I have employed has brought me more business than this one.

To find sites that accept articles, go here: http://www.jogena.com. This is one of the sites that I use because it’s one of the oldest, and most reputable sites online for finding information on ezines. Unfortunately, there’s no search, but everything is done by category, and the information is comprehensive, so you will locate rather quickly what you are looking for.

However, if the thought of writing your own content gives you nightmares, there’s a way around this.

You can use public domain information. Public domain information is information that is free to use because it’s in the public arena, or the copyright has expired.

To help you easily locate this information, I recommend that you download the public domain toolbar. You can get it at the Public Domain Forum - http://www.publicdomainforum.com/forum. You have to register for an account to get the toolbar, but both the forum account and the toolbar are free. The toolbar is a very comprehensive resource of public domain sources.

The third content strategy you need to consider is blogging.

What a blog does is allows you to create search engine friendly content on your topic of interest. Combine this with an RSS feed, which the search engines love, and you have a winning strategy.

Not only will it help you build content for the search engines, but it can also help you raise your traffic and sales.

Here is a comprehensive ecourse that you can take that will drastically reduce your learning curve, as well as provide you with the resources you need to implement this strategy.

http://ebizwhiz-publishing.com/blogging-course.htm

Finally, to keep abreast of what’s happening with search engines, you need to subscribe to Search Engine Watch - http://www.searchenginewatch.com. This site offers tons of resources, news, and a newsletter on search engine optimization.

Apply one, or all, of these search engine resources to your search engine strategy, and you can expect a major increase in your traffic and sales to your site.

Jinger Jarrett is a writer and internet marketer living in Alpharetta, GA. You can get all of her best free internet marketing resources, including freeware to help you market on the forums when you visit her site at http://www.askjinger.com

Upsells

Upsells are additional sales made at the initial purchase. McDonald’s does it when they ask to super size your order. When you sell an ebook for $30, you can add an upsell to the order form. The upsell offers an expanded version of the ebook with an extra bonus for $10 dollars more. This increases your initial transaction size. Done properly, at least 20% to 50% of your customers will buy the higher priced item.

Lifetime Value of Customers

Lifetime Value refers to how much a customer is worth. Customers tend to buy more than once. Say you sell vitamins online. It costs you $50 to bring in every customer. But they buy from you for six months at $30 per month. Even if you lost $20 on the first sale you profit $160 per customer over six months. Knowing this, you can break even or lose a little money upfront to get a new customer and profit from the repeat sales.

Back End Sales

The big money is made from repeat sales to satisfied customers. Create more products and resell them. It always costs more to get a new customer. The hidden profits are in what you do with them once you’ve got them. Build your business around a group of products you keep selling to your database.

Joint Ventures

Joint Ventures are project-specific partnerships. There are many ways to set these up but here’s one idea. Find other businesses that have comparable products to what you sell. Make sure they are not in direct competition with you. Ask them if they would like to sell their product to your list. You get a 50% cut of gross profits. Everybody wins.

Create Higher Priced Products

Believe it or not, a $20 ebook can be repackaged and sold for hundreds of dollars. Take the ebook and expand on it so it’s at least 150 to 200 pages. Record the ebook and make CD’s of the recording. Add a few bonus materials and now the perceived value is no longer $20. You can easily charge $300 to $1,000 for the same information properly package. Of course, it goes without saying, that what you sell must be valuable.

By taking these strategies and modifying them to your needs you will tap the hidden profits in your Internet business. The money is there waiting for you. Using the above five strategies you should double or even triple your gross profits in the next 6 to 12 months.

John Anghelache is a copywriter and marketing strategist who develops high-ticket information products. His FREE book “How To Turn Your Expertise And Ideas Into A Business That Can Make You Rich” is available at? http://www.TurnIdeasIntoProfits.com

In fact, it was revealed at a recent industry conference that in June of 2005 alone, 10.5 billion searches were conducted online. That’s 10.5 billion searches in just one month!

And people are not just looking for information…

Experts at the same conference said that roughly 25% of all online purchases originate from search engines. So it’s crucial that your site gets the best possible position in the searches for your keywords.

But according to Market Position, a whopping five million pages are added to the Internet every single day. So if you plan to outrank your growing competition, you need to keep constant tabs on changes to how the search engines rank web sites.

However, you should also know that statistics show that most Web surfers never search beyond the top 30 results they receive! So getting ranked 43rd in Google is almost as bad as not getting ranked at all.

With that in mind, it’s clear that top-ranking positions in the search engines for the terms most frequently searched by your target audience should be the goal of any savvy site owner.

To achieve that goal, you must keep your finger on the pulse of the search engine industry.

1. The Search Engines Are Constantly Changing……..

The first thing you need to understand is that search engine submission strategies that work this week may not work a month from now — or even two weeks from now! As a result, submitting your web site to the search engines and then forgetting about it is risky.

Your listing needs to be optimized and then maintained if you want to generate the traffic that a top spot can bring.

But as the search engine wars continue heating up between the major players and competition becomes fierce between competing search engine providers, deciding which ones to submit your web site to can be a daunting task.

Major shifts in search engine ownership, management, and control are taking place all the time. The industry is in a state of competitive flux, with heavyweight companies like MSN, Google, and Yahoo! vying for positions of power and attempting to trump one another whenever possible.

So how can a small online business expect to survive in the midst of all this chaos? Well, start by getting to know the current state of the search engine industry. Then stay as informed as possible of the changes and updates. It’s really not all that hard, once you know where to look for up-to-the-minute information.

2. Which Search Engines Are MOST Important?

Not too long ago, by submitting your web site to the top eight or so major search engines, you’d show up in most people’s search results.

But that has all changed…

Nowadays, believe it or not, you really need to focus on TWO major search engines: Google and Overture.

Google and Overture together now make up such a strong search engine presence that if you are ranked well in both of these services, you will be found by well over 90% of people searching for topics related to your site.

Google is the only remaining “pure” search engine, which means that its search results are entirely computer- generated by their “spiders” that crawl the Web and their algorithms that sort the information gathered by the spiders to determine your ranking.

But not everyone goes straight to Google.com when searching for information… Google also supplies the majority of search results for Yahoo!, AOL, Earthlink, and AT&T, plus some results for Infospace, iWon, and Sympatico.

And that means that Google’s “reach” on the Internet is enormous. According to NetRatings.com, Google reaches approximately 50+% of the online community.

Overture, on the other hand, is a “pure” pay-per-click search engine, meaning that its paid results are not mixed with editorial (unpaid) results. Instead, to achieve a top ranking in Overture, you must simply out-bid the next highest bidder for that particular keyword.

Overture listings now appear as part of the search results for so many different engines that it probably has a more widespread presence on the Internet than almost any other search service today.

While Google is certainly bigger (and used by more searchers), Overture provides sponsored search results for literally hundreds of minor search services, as well as such major players as:

Yahoo!
MSN
AltaVista
InfoSpace
iWon
Lycos
AllTheWeb (aka, FAST)

3. Keeping Abreast of Changes

Competition between the major search engine providers keeps the industry changing all the time. Yahoo!, for instance, recently bought Overture, and also picked up Inktomi earlier in 2004…

And now MSN is in the midst of creating its own crawler (after Google rejected their bid to buy them out!) called MSNBot, and they are looking to become a major player in the search engine game.

What it all adds up to is that although Google is hands-down the biggest pure search engine around, it is constantly threatened by shifting ownerships, power relationships, and new developments in technology. With search engines, what’s here today could truly be gone tomorrow, so it’s up to you to stay informed.

The best way to keep on top of the changes is simply to subscribe to a couple of the excellent newsletters that are available online, published by search engine experts who make it their job to keep you informed.

Our favorites are……

Search Engine Watch - www.searchenginewatch.com This site belongs to search engine expert Danny Sullivan and is packed full of the most recent search engine developments.

Planet Ocean - www.searchengine-news.com Planet Ocean is the publisher of “The Unfair Advantage Book on Winning The Search Engine Wars” — a leading online search engine resource. The book is updated monthly so whenever you buy it, it’s certain to be completely up to date.

Search Engine Guide - www.searchengineguide.com This site provides a wealth of information and articles about all aspects of search engines. Weekly and daily newsletters are offered, which compile updates and information from across the industry.

These resources will keep you on top of the dramatic changes you can expect to see in the search engine industry over the next weeks and months.

For example, a new Open Source style search engine called “Nutch” is on the horizon these days which could take a lot of the mystery out of search engine rankings. Open Source code, as some of you may know, is code that is accessible to all for use, and programmers can make suggestions, modifications, and additions whenever they like.

This new search engine would function with the same principles of give-and-take, with public access to information about the way they work. This could be very interesting — especially since, at the moment, search engines tend to be very secretive about the rules they use to rank your web site!

As I have made available this invaluable information to everyone free of cost, visit our website http://www.hostforwebsite.com [$0.75/month & Get Un-Limit Movies, MP3 Songs, Games, TV Shows on your PC!] Industry Lowest Price! Unbeatable Website Hosting Features!

4. Final Thoughts

Keeping abreast of the most effective search engine submission strategies can be a daunting task, especially with the constantly changing climate of search engine control and ownership.

While you’re busy tweaking your web site to meet the latest published search engine requirements, they’re equally busy updating their algorithms, perfecting their approach, modifying their rules, and honing their systems so that they can provide the most relevant, accurate, and complete search results possible.

So it will be worth your while to keep on top of the major industry shifts so that you don’t waste your time on engines that are no longer worth it, and you don’t miss out on the newest developments and hottest opportunities.

After all, search engines — no matter how much they change — can still be a powerful means of driving qualified traffic to your site, so they can’t be ignored!

Ash Kawa has written hundreds of articles specializing in helping people succeed when the competition is tough. President of a successful Website Hosting Company http://www.hostforwebsite.com [$0.75/month & Get Un-Limit Movies, MP3 Songs, Games, TV Shows on your PC!]

Here are ten simple ways.

1. Consistently give your customers plenty of quality, information-rich content, thereby earning their trust, and creating a dependency for what you have to offer.

2. Write 600-800 word reviews of products for your newsletter that you can earn affiliate commission from. Only endorse products that you would buy, or have already bought.

3. Sell visitors on subscribing to your newsletter, and then sell them products once they are subscribed. You can use a sequential autoresponder to achieve this objective.

4. Under-promise and over-deliver. Always give your customer at least thirty percent more than they paid for. Do this and they will have little reservation when it comes to buying more of your products.

5. Whet their appetite with articles and free special reports first, and sell your products second. Leave them wanting more, and your conversion rate should go up considerably.

6. Sell products that expand on previous products. For example, perhaps your initial offering was a product that helped your customers expand their newsletter subscriber list. The second product you create can be one that helps them to monetize their mailing list.

7. Promote products that offer recurring or residual commission. These include membership sites, autoresponder services, web hosting packages, and so on.

8. Create a marketing formula that requires multiple products to put into action. You can share this formula in a free special report that you give away to your mailing list.

Excite them with thoughts of the success they will achieve by following this formula, and many of your previous customers will be eager to buy the related products.

9. Give them free items such as special reports, or direct them toward free software that helps them with their marketing campaigns-ingratiate them and give them something to lose. Don’t give away something free every day; simply help them to achieve their goals and they’re guaranteed to keep coming back for more.

10. Create a sense of community on your website by adding a message board. Make them feel like they belong. They won’t want to leave you if they’re getting real value out of their relationship with you.

It’s never crowded along the extra mile. Earn your customers’ trust more and more every time you go out of your way to help them to succeed. The higher the quality of the first product they buy from you, the higher the percentage of these customers you will turn into repeat sales.

Isn’t it ironic that the most success Internet marketers are some of the biggest givers? They earn their credibility by being honest and straightforward, and never wasting their visitors’ time. Give your customers whatever it takes for their business to grow, and your business will grow as well!

**Attn Ezine editors/Site owners** Feel free to reprint this article in its entirety in your ezine or on your site so long as you leave all links in place, do not modify the content and include our resource box as listed below.

Feel free to substitute your referral link in place of mine in the resource box. Thanks!

Wanna learn how to generate thousands of highly targeted visitors, absolutely free? => http://www.iwantchoices.com

Off Page optimizing is the most important. If you don’t do this, then you cannot expect to get visitors. This is basically getting other sites to point to your site, with the similar kind of subject of your site. Over the period of time, people are now asking for money to exchange links to higher PR sites. What should you do? Maybe get 1 or 2. Other then that start finding forums that your website is on. Just google it. Then in the forums use your site under the signature box after you become a member. This will take time for you to see visitors, but it will happen. Just make sure you are participating in the forum community by posting good questions or answers. The other ways of off page optimizing is submitting articles to other directories. This is the best way for you to get a high PR on google or any other search engine. But you have to right excellent CONTENT about your specific site. This is called a one way link, meaning no reciprocal links. Just another site that points to you site. Do this and submit to like 50 other free article websites and you should be seeing good PR over a 1 to 2 month period.
D. Patel
http://www.vimshop.com

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When done correctly, email marketing can be an extremely powerful and effective marketing technique. It’s a medium that allows a buyer and seller to freely communicate with one another and build a relationship based on value and trust. When done incorrectly, however, email marketing can be destructive, erode brand equity, and turn your happy clients into litigious flamers. It is for this reason that one must make sure they send only permission-based email communications to their subscribers.

Before we proceed any further, let’s define exactly what permission-based email marketing is. It is important to note that there are two types of email marketing. One can either send unsolicited email promotions or send out emails only to persons who have requested to receive them. Unsolicited email is, of course, called spam. Sending spam will ruin any legitimate organization’s reputation and brand value faster than mold grows on bread that is left outside in the middle of summer. Rule number one of becoming an intelligent email marketer is to not send unsolicited email.

Permission-based email marketing, on the other hand, is used effectively everyday by hundreds of thousands of organizations to build the value of their brands, increase sales, and strengthen the relationships they have with their clients and subscribers. The key difference, of course, is that these senders are only sending messages to persons who have requested to receive them.

Let’s take a second to understand the key difference between spam and permission-based emails.

The Axiom of Value

For the last 100 years, companies have relied on traditional advertising in the form of catchy jingles, TV commercials, billboards, print ads in newspapers and magazines, direct mail, hot air balloons, and waving mascots. The technique is to interrupt a radio listener, TV viewer, or magazine reader with an attention grabbing ad that compels the consumer to buy the company’s product or at least have the product closer to the forefront of his or her mind next time the individual is making a buying decision.

In most instances, advertising is acceptable to the consumer. Most people don’t mind seeing ads while watching television, listening to the radio, or reading magazines-or at least they understand that these ads are necessary in order to receive the content they are seeing, reading, or hearing. While technologies like TiVo, DVR, and satellite radio are challenging advertisers to come up with new methods of advertising, other technologies such as Internet television require users to watch a 30-second advertisement prior to the start of a show. The point is, as long as value is provided, consumers will be willing to be exposed to a few advertisements.

This same axiom holds true online. As long as your web site provides content that people value, visitors will continue returning to the site even if there are a few banner ads or Google AdWords boxes within the page layout. While some web sites, such as WSJ.com, have successfully switched to a subscription-based model, many more web sites rely on banner, box, skyscraper, and contextual advertisements to earn the bulk of their income.

The same axiom, that as long as value is provided, consumers will be willing to be exposed to a few advertisements, also holds true with email. As long as one provides value-whether by providing content on a topic a recipient is interested in or a discount off a product related to one purchased previously-people will allow you to continue to contact them. Each and every email you send of course contains your logo, information on your products and services, and links to your web sites. These items are the advertising and should be surrounded on all sides by the items which make the communication actually add value to the lives of your readers.

Spam however, by its very nature, breaks the axiom. Unsolicited bulk email very rarely has any value. Spam is usually irrelevant, always impersonal, and rarely helpful. Everyone with an email inbox knows how aggravating it is to sort through forty new emails to only find two that are from persons you know. While spam may make money for persons in Eastern Europe promoting fake drugs, I feel strongly that sending spam will always have a net negative impact on any legitimate organization.

For this reason, we strongly recommend only sending permission-based email, also known as opt-in email. Permission-based email marketing can be an extremely effective way to increase visitor-to-sale conversion rates, build strong relationships with your customers, and turn your one-time buyers into lifetime product evangelizers who recommend your organization to everyone they know. Permission-based email marketing allows companies to develop and sustain relationships with their prospects and consumers by creating value. Permission marketing is about “turning strangers into friends and friends into customers” as Seth Godin likes to say.

The nature of permission marketing-building a relationship with a prospect or expanding the relationship with an existing customer over time-allows you to concentrate on the prospects and customers who are really interested in what you have to sell and are more than willing to become repeat customers.

The Five-Step Process of Permission Email Marketing

There is a simple five-step process in putting a successful permission-based email marketing campaign in place. This process is reviewed below.

1. Start using a permission-based email software such as IntelliContact Pro that allows you to easily create newsletters, automatically manage subscribes, unsubscribes, bounces, and view reporting statistics like opens and clickthroughs.

2. Decide on the type and frequency of email communication you will be sending. We recommend sending at least a monthly newsletter. You can certainly send multiple newsletters if you sell different types of products. You can also send promotional messages offering a discount or coupon for a product or service.

3. Add a sign-up form to your web site so you can start collecting subscribers and import any existing lists of subscribers that have already requested your communications. It is generally also safe to import the names of anyone who has done business with you in the past year, provided you will be sending content relevant to what they purchased.

4. Create a good email template by using a template provided within the email software, having your in-house team create one, or using the custom design services of the email software company. IntelliContact Pro provides over 140 design templates within the software that can be used free of charge and can also develop a custom template for a nominal charge.

5. Develop quality relevant content for your newsletter or message and send it out to your list. Continue sending your newsletters, announcements, or promotions with consistent frequency. As your list grows, you will notice increased traffic (and if applicable, increased sales) on the day of and the days following an email send.

By providing quality relevant content you will succeed in keeping your brand mindshare at the front of the mind of your customers and cement strong relationships with your subscribers.

Ryan Allis is an internationally recognized expert on email marketing. Ryan is the CEO of Broadwick Corp, providers of the email marketing software IntelliContact Pro. For additional information on email marketing software, visit http://www.email-marketing-software-resource.com

This article is to serve as a beginners guide to getting started with blogging and pinging.

1. What is a blog?

A “blog” is short for “web log.” A web log is an online diary or journal. The main aspect blog is that it is frequently updated - at least once a week, sometimes every day or even more.

Since blogs are regularly updated, they tend to carry more value than regular static HTML pages (in some cases).

2. What is a ping?

A ping is a program that sends out a brief request for a response from another computer or server. When you ping on the Internet, you send out a program to see if a remote server is responding.

3. How do bloggers use pings?

Two main reasons to use pings with blogs: First and foremost is to let the search engines know that you have updated your website so they can send their spiders.

Secondly, pings also update the websites on the internet who are using your blog on their site (through a feature called RSS feeds, they are displaying your messages on their site).

4. So what is the big deal about blogging and pinging?

Smart affiliate marketers use blogging and pinging to help get their sites crawled and indexed by the search engine spiders a lot quicker than they normally would.

They set up a blog either on their main site or on a sub-domain of their site. They then post links to their product pages on their blog and send out a ping to all the major servers on the Internet.

That ping says “This site has fresh content, time to go add it to your database!” It’s a trigger that sends the search spiders looking for updated pages on your site. When they find the new pages, search engines tend to index them much faster.

Blogging and pinging will not get you into EVERY search engine overnight. As of this writing, it is most effective with getting into Yahoo. But often MSN, and even Google, will follow in short order.

Combine blogging and pinging with good link recruiting for the best indexing.

Also, blog and ping on a regular basis if you want to “stay” indexed in the search engines.

6. Is blogging and pinging a requirement to get indexed?

No. You can get indexed quickly by getting plenty of natural backlinks. But for backlinks to be most effective, they have to appear as if they were natural and this can take weeks if not months. Blogging and pinging does seem to drastically shorten the process.

7. Is there a downside to blogging and pinging?

Yes, some marketers are starting to abuse this strategy and the engines are getting wise to it! If you go over-board you risk getting your website completely banned and removed.

Also, many marketers are blogging and pinging for a few days and then forgetting about the website ? your website will likely be de-indexed if you do not continue to naturally blog and ping.

The bottom line is that blogging and pinging is a great strategy right now to help you get your website indexed faster. However, the old natural way of getting incoming links is still the best and most assured way ? not to mention the long-term benefits of having incoming links.

If you have not yet started blogging and pinging, I suggest you start with a practice website first, not your main website.

Copyright 2005 Kurma Group

This article has been authored by Anik Singal, an extremely successful and young internet entrepreneur and affiliate marketing consultant. Anik has developed his own affiliate marketing system that helped him earn over $10,466 in 60 days ? he is now training select students on his system. http://www.AffiliateClassroom.com/free-course.html