The Truth About Pay-Per-Click Ads

October 9, 2008

Are pay-per-click ads the best method of getting customers to your website?
Essentially there are two ways your website can get to the top of a search engine’s results:
* Pay-per-click ads, where you pay for your site to appear in the “Sponsored Links” area on the right side of the results page
* Search engine optimization, where [...]